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Target Audience: short film

Target Audiences: In terms of our target audience we looked at the psychographics of our target audience and found that our short film was best suited to those categorised as explorers. They are defined as wanting to experience new culture and look at new frontiers as well as looking for an adventure. This fits with our film well because the storyline is an adventure for the main character to overcome a new culture so they will enjoy watching the challenges the main character will face. Explorers as a general demographic are younger, mainly students. This therefore covers teenagers in secondary school, sixth form and then young adults at university. As well as this other young adults fit to this psychographic so based on this we consider that 20-30 year olds fit the demographic of young adults as well. In terms of UK classification some young adults may fit the category of A04, those who are 20-30, ambitious and renting expensive apartments in highly commutable areas of major cities. Other groups that may fit into the adventurer category would be students at university so the people that would fit this fall into the mosaic UK classification as rental hubs, classified as O65 and O66 who are those who mix in the community as students and graduate students still living in the area or students living in halls at university or a high density location close to the university. I also used You-Gov to find out the demographics of people who watch similar television programmes to my short film. Due to the fact my short film is similar to television programmes such as ‘Modern Family’ I used the You-Gov data on this programme to determine my audiences demographic. In terms of ‘Modern Family’ the most popular locations for viewers are London, the south coast, the Midlands and the North West. If I look at that more closely it shows that the general viewers are from more heavily populated cities, the Midlands has Birmingham and the north west has both Liverpool and Manchester. When this is looked at more closely this then fits with our idea that our film will suit students as these areas mentioned all have a number of universities covering the area so they are areas that are heavily populated by 18-24 year olds. In terms of class it is more preferable for class ABC1 but despite this it is only marginally more popular with these classes as it is with C2DE so there is not a massive class divide on our genre so it is more likely to appeal to a wider demographic of class. Based on this data I feel that my main target audience will be 18-24 year olds because it tends to be young adults and students that want to explore the world and therefore will be more interested in the culture classes our characters experience in the short film. More evidence to show this is the fact many university students now decide to take a gap year either before or after university which highlights that young students fall into the category of explorers.

Reformatted short film script

Short Film Script:

 

FADE IN:

 

INT: LANDAU FORTE SIXTH FORM - MAIN ENTRANCE - MORNING

  

ON VIDEO: The main character, AUSTIN, is new to the sixth form as well as the country as he has just moved from America and meets RICHARD in his first week.

 

AUSTIN walks towards the first person he sees

 

AUSTIN       Hi, sorry, could you show me where the math

                  department is?

 

RICHARD     Yes sure, it’s just down the end of the corridor.

 

AUSTIN       Thanks, I’m AUSTIN by the way, I’m new.

 

RICHARD     I’m RICHARD. You don’t sound like you’re from

    here, are you American?

 

RICHARD examines the foreign student from head to toe as Daniel enters the scene but remains quiet

 

AUSTIN       Yes, I’m still just getting used to everything.

 

RICHARD     Yeah, the accent gives it away.

 

RICHARD turns to Daniel

 

RICHARD      Hey, watch this.

 

RICHARD refers back to Austin

 

 

 

RICHARD        I’m actually going into Birmingham on the

weekend to the football match, you should come.

 

AUSTIN          Great, I love football!

 

RICHARD precedes to hand Austin his address written on a small piece of paper

 

RICHARD        All right there’s my address then, just come   round on Saturday morning and we’ll get the train into the city.

 

FADE TO BLACK.

 

FADE IN

         

EXT. RICHARD’S HOUSE – EARLY MORNING

 

ON VIDEO: Extreme long shot establishes the environment as Austin walks up to RICHARD’s door with his phone in his hand following directions.

 

RICHARD          Alright mate, have you eaten yet?

 

AUSTIN            No not had chance to be honest

 

RICHARD          No worries we’ve got plenty. Have you had                         crumpets before?

 

Cut to talking head interview with Austin who carries a confused look on his face

 

AUSTIN            What are crumpets, maybe it’s a type of   cereal?

 

Cut back to real time

 

AUSTIN          You know what, I haven’t.

 

RICHARD        Oh, well trust me they’re good

 

AUSTIN          Ok then I’ll give them a go

 

AUSTIN bites into a crumpet with a repulsive face and nodding to hide dislike

 

Cut back to talking head interview

 

AUSTIN          Crumpets? Who needs crumpets when you have Pop Tarts?

 

Cut back to real time

 

AUSTIN          They’re not too bad.

 

RICHARD        Well come on, eat up. Otherwise we’ll miss the train.

 

FADE OUT

 

FADE IN

 

INT: VILLA PARK – TRINITY ROAD STAND – AFTERNOON

 

Scene Three: AUSTIN and RICHARD arrive at the football stadium in the afternoon and get some lunch before going to the stands.

 

Establishing shot of Villa Park before cutting to inside the ground.

 

AUSTIN          So what do you normally do before the game them?

 

 

RICHARD        Normally just have a couple of drinks and eat a Balti pie.

 

AUSTIN          A what sorry?

 

RICHARD        Just wait there.

 

RICHARD walks away

 

FADE TO BLACK

 

FADE IN:

 

RICHARD        This is what I’m on about.

 

AUSTIN stares blankly at the pie

 

Cut to talking head interview

 

AUSTIN          Curry? In a pie? Honestly the

British go too far sometimes. I would kill for a corndog right now.

 

Cut back to real time

 

RICHARD        Do you want one then?

 

AUSTIN          No, no I’m good, I’m still full from breakfast actually.

 

RICHARD takes a sip of beer before acknowledging AUSTIN.

 

RICHARD        Ok, if you want anything let me know.

 

AUSTIN’s jaw drops and he is speechless

 

RICHARD see’s this and reacts accordingly.

 

RICHARD        What?

 

AUSTIN          Dude your underage you can’t drink that. What if someone see’s

 

RICHARD        Oh of course its 21 to drink in America, it’s ok its 18 over here.

 

Cut to talking head interview

 

AUSTIN          This place is starting to grow on me (nods head in approval). I guess the British have some sense after all.

 

Cut back to real time

 

AUSTIN          Oh ok then, so who is your favourite quarterback?

 

RICHARD        What? Shall we go up to the stands then?

 

AUSTIN          Yes might as well.

 

AUSTIN walks out of the bathroom and up the stairs where

he realises he is at a football match rather than an American football match.

 

Cut to talking head interview

 

AUSTIN          Seriously. I mean seriously it’s not

football it’s soccer so call it soccer. Still it could have been worse, it could have been a cricket match.

 

Fade out to black 

 

 

EXT. RICHARD’S HOUSE – BACK GARDEN – NIGHT

 

Scene Four: As its bonfire night AUSTIN decides to join RICHARD in what he thinks will be fireworks, similar to the fourth of July but is in fact mistaken when he sees a bonfire being set and no fireworks in sight.

 

RICHARD        Oh I forgot to say, its bonfire night today, it’s a bit of a big tradition here, your welcome to stay for a bit if you like.

 

AUSTIN          Ok, what do you do on bonfire night?

 

RICHARD        It’s a bit similar to the Fourth of July with all the fireworks but we have big bonfires as well.

 

AUSTIN Sounds good then

 

Both walk into the garden where there is fire burning away

 

Cut to talking head interview

 

AUSTIN          Ok the fireworks might not be as good as at home but the big fires and marshmallows I can get used to. In fact this place is starting to grow on me (nods head)

 

Fade out to black. End of film.