Friday, 24 March 2017
Monday, 20 March 2017
evaluation
Question 1:
One of the ways my product uses the conventions of a short film is in the cast, the two I have researched, Standby and Connect, both use a small cast with only one or two main characters or one main character and a supporting character. My product therefore only uses two characters in the whole film which was useful because it meant when I was filming there were less people to direct and in turn that made the whole directing process more straightforward. However from a critical perspective it could have impacted the film because by only having dialogue between two characters it can make the script repetitive and therefore struggle to captivate the audience for the entire film.
I also developed the idea of individuality because in both Standby and connect it was an insight into the individual characters life which is what a short film is because it should be a 'slice of life' but I wanted to use the 'slice of life' I was presenting in my short film to show how different cultures are individual from each other because the basis of my film was Britain meets America and this allowed me to use the individual characters personalities to represent two different cultures so instead of having the insight to one persons life the audience gets the understanding of an entire culture.
I also challenged the codes and conventions as well because in short films the characters tend to not address the camera or acknowledge the audience directly and this links in with the idea of it being a 'slice of life' as a short film should be about the character living their life without the camera being there but I wanted to change this and break down the barrier between audience and character so I have used scenes which are the main characters thoughts and in these scenes he is sitting in a chair with these thoughts popping up behind him and he speaks to the audience about his feelings on the situations in the film. The concept is that those scenes are his inner voice inside his head made visual to the audience so they are put in a position of power where they know the truth but the characters don't. This is effective because it gives the audience a sense of purpose which makes them feel as if they are part of the film and allows them to immerse themselves into the film. However to make these scenes it took longer than the production itself because I had to edit the background using a green screen which affected the whole production time overall.
Question 2:
The film itself is very much focused on American culture being different from British culture and I believe that the two prints I have made are extremely useful in showing this message. Firstly the poster for the film works well with the film itself because the posters background is half an American flag and half of a British flag and as a result of this it shows the two different cultures colliding together in the form of the two characters who are in the foreground of the image staring down at each other on either side of the flag. Therefore I feel it is effective because it is very striking which gets the message across to the audience about the different cultures. However the downside to this print is that when I came to Photoshop the two flags together I realised that the American flag would need to be cut on the left side so that I had the stars and stripes instead of just the stripes. The downside to this was that the image for the foreground was already taken and I, acting as the British character was on the left in front of the American half of the flag which could therefore confuse the audience when actually watching the film.
The other print I made was a film review and his too complimented the film well because the message it gave made it clear what the basis of the film was. Firstly it showed the audience that it was going to heavily involve America as a theme and that was because of the image used in the review. it was from the film and was of the main character with an NFL badge in the background which is the key indicator that the film will involve American culture because NFL (American football) is a huge part of American culture and is a symbol of America all around the world. Other than the main body of text which reviews the plot and the characters there is a short character profile about the lead actor and shows that culture plays a big part in the film because it was based around what they wouldn't like about the UK which is useful because it sets the tone for the entire film. As a result of this I feel that this print is very useful because it simply outlines the key features of the film for the audience.
Question 3:
Question 4:
One of the ways my product uses the conventions of a short film is in the cast, the two I have researched, Standby and Connect, both use a small cast with only one or two main characters or one main character and a supporting character. My product therefore only uses two characters in the whole film which was useful because it meant when I was filming there were less people to direct and in turn that made the whole directing process more straightforward. However from a critical perspective it could have impacted the film because by only having dialogue between two characters it can make the script repetitive and therefore struggle to captivate the audience for the entire film.
I also developed the idea of individuality because in both Standby and connect it was an insight into the individual characters life which is what a short film is because it should be a 'slice of life' but I wanted to use the 'slice of life' I was presenting in my short film to show how different cultures are individual from each other because the basis of my film was Britain meets America and this allowed me to use the individual characters personalities to represent two different cultures so instead of having the insight to one persons life the audience gets the understanding of an entire culture.
I also challenged the codes and conventions as well because in short films the characters tend to not address the camera or acknowledge the audience directly and this links in with the idea of it being a 'slice of life' as a short film should be about the character living their life without the camera being there but I wanted to change this and break down the barrier between audience and character so I have used scenes which are the main characters thoughts and in these scenes he is sitting in a chair with these thoughts popping up behind him and he speaks to the audience about his feelings on the situations in the film. The concept is that those scenes are his inner voice inside his head made visual to the audience so they are put in a position of power where they know the truth but the characters don't. This is effective because it gives the audience a sense of purpose which makes them feel as if they are part of the film and allows them to immerse themselves into the film. However to make these scenes it took longer than the production itself because I had to edit the background using a green screen which affected the whole production time overall.
Question 2:
The film itself is very much focused on American culture being different from British culture and I believe that the two prints I have made are extremely useful in showing this message. Firstly the poster for the film works well with the film itself because the posters background is half an American flag and half of a British flag and as a result of this it shows the two different cultures colliding together in the form of the two characters who are in the foreground of the image staring down at each other on either side of the flag. Therefore I feel it is effective because it is very striking which gets the message across to the audience about the different cultures. However the downside to this print is that when I came to Photoshop the two flags together I realised that the American flag would need to be cut on the left side so that I had the stars and stripes instead of just the stripes. The downside to this was that the image for the foreground was already taken and I, acting as the British character was on the left in front of the American half of the flag which could therefore confuse the audience when actually watching the film.
The other print I made was a film review and his too complimented the film well because the message it gave made it clear what the basis of the film was. Firstly it showed the audience that it was going to heavily involve America as a theme and that was because of the image used in the review. it was from the film and was of the main character with an NFL badge in the background which is the key indicator that the film will involve American culture because NFL (American football) is a huge part of American culture and is a symbol of America all around the world. Other than the main body of text which reviews the plot and the characters there is a short character profile about the lead actor and shows that culture plays a big part in the film because it was based around what they wouldn't like about the UK which is useful because it sets the tone for the entire film. As a result of this I feel that this print is very useful because it simply outlines the key features of the film for the audience.
Question 3:
The feedback received first informs me that our film is seen
as average by the majority of the audience and a smaller proportion saw it as
good. To me this suggests that people see the idea and concept being good but
the execution of the initial idea is not reflective of the concept. This is
partly down to the fact the initial idea for location was different and would
have been original as it would have had a variety of locations. Despite the
fact I do agree that in principle it is average and for me this is down to the
restricted locations we used I do think that the use of the green screen is why
some see it as a good production because I feel that it is an original idea
that has been executed well, it is similar to the mockumentary sub-genre but
takes the twist that the character is talking to himself in his mind. This has
therefore showed me that I need to focus on the whole films continuity rather
than individual aspects of the film for it to be seen as either a good or
excellent film.
100% of my feedback says that the planning on my blog was
only average which I again agree with because to begin with I had no plans of
making a short film and in fact intended to make a music video but due to the
difficulty of picking a narrative and a song to match the tempo of the
narrative I decided to collaborate with Alessandro because his short film
narrative allowed me to be much more creative as there are a lot of things to
centre a film around the cultural differences in the USA and the UK. Therefore
due to this there was not substantial planning into the genre as compared to
the research for music videos. However at the same time I did create a strong
target audience using yougov.co.uk which helped to form a narrative around the
personality traits of our target audience and because of this we decided that
the film should be about cultural differences because the target audience being
young adults they would fit the category of adventurers who are people who want
to see the world and experience new things so I thought this would be a selling
point of the film because it is an example of how cultures are different and
exciting. However the feedback has showed me that I need to focus on planning
the production carefully and researching the conventions of my genre in more
detail.
As for the film itself, 80% of the feedback suggests that
the editing is of a good quality, this is mainly down to the use of the green
screen where I edited the background to fit with the characters mood and in one
scene added a dissolve to change the background half way through. This gave a
good quality finish as it did give the effect that the character was in his own
mind as the audience were able to see what he was reacting too. The reason 20%
of feedback thought the editing was weak is to do with the fact that other than
the green screen there is very little editing required and the majority of it
is continuity editing so that the narrative falls into place so most of the
editing will not be noticed by the audience but the fact remains that the
editing stage was mainly cutting down the videos to the exact points that I
needed and then fitting them into place to create the narrative.
One criticism from the majority of feedback was the lighting
with people saying that certain scenes were hard to see and this was a problem
because we had filmed scenes with extra lighting but it caused part of the
scene to be too bright and blocked out part of the scene and because of this I
used the slightly darker scenes as it was clearer than the brighter scenes. Due
to the fact I did this I had to keep each scene consistent so therefore the
same lighting was used throughout filming. In the future it would be beneficial
to add a filter to highlight darker areas of the scene and therefore make the
scene clearer.
There have also been suggestions that the introduction is
not clear and that the narrative begins with the audience not understanding
what is happening. However in my research short films such as ‘Gasman’ or
‘Wasp’ tend to do this and begin with something vague that then builds up to
the main part of the narrative. However I could make it simpler to understand
by having the first scene where the two characters meet and then cut to the
green screen for the main character (Austin) to explain the context rather than
for the first scene to explain why the narrative is about to happen and ignore
why there is significance to the narrative.
Question 4:
Tuesday, 7 March 2017
audience feedback sheet
Audience feedback:
How would you rate the success of the production in
following the codes and conventions of a short film?
Excellent good
average
poor
very poor
From the evidence you have seen on the blog, how well
planned was the production?
(1 being excellent and 5 being very poor)
1 2 3
4 5
How would you describe the level of creativity of the
production?
High imagination and creative flair Some imagination and some
creative flair
Little imagination and no creative flair No imagination or creative flair
Please rate the technical aspects of the short film. (1
being excellent and 5 being very poor).
- Camera Angles: 1 2 3 4 5
- Mise en scene: 1 2 3 4 5
- Editing: 1 2 3 4 5
- Sound and music: 1 2 3 4 5
- Fonts/texts: 1 2 3 4 5
Do the print artefacts fit with the codes and conventions of
other print products and does it show creativity in the design? Please answer
in the space below being as specific as possible.
Monday, 9 January 2017
Print artefact research
At the top of the page there will always be the lead actors
name or names, it can vary whether it says the character they play or not.
There may or may not be a slogan underneath the lead actors
name in this case of the poster for ‘good morning Vietnam’ there is but for the
majority of films there is not.
In the middle of the screen there will be an image, it will
always be of the main character or a number of main characters depending on how
many lead or supporting roles the film has.
If there is a background to the image it will be of
significance to the film, in this case it has an American flag which shows that
the character is an American involved in the Vietnam War. Another example would
be the Kong: Skull Island poster where the figure of Kong, the main character,
is central to the screen but seen as a distant figure but the background and
foreground show the island, which tells the audience where it will be set, it
also shows the helicopters and troops which tell the audience who the enemy is.
The title will always be bold as it has to stand out to the
Audience, this can be done in the style it is written in or the effect it uses,
in ‘good morning Vietnam’ it uses a bold yellow that stands out from the blue
in the military ring whereas Kong: skull Island uses a bold orange on a blue
and black background to make the title standout.
Lastly there are the credits at the bottom of the screen,
these consist of the studio that makes the film along with the director,
writers, producers, lead actor, co-producers, executive producers, original
score and any other main roles from behind the scenes.
For the magazine review I have researched empire magazine and
therefore my final print product will replicate empire magazine.
The first convention they have is that they always have
review written in the top left hand corner of the page to inform the reader
that the double paged spread is of film reviews.
The most striking thing on the page however is the image as
it takes roughly half of one side of the page if not more and is there to
advertise the film as it will often not be a poster image or a scene from the
trailer but in fact an entirely new image taken from the unseen film. This is
used to advertise the film because it generates a buzz around the film because
it is drip feeding images and information about the upcoming release.
Covering the image will be the film’s title in bold and
white so that it stands out from the coloured image. This lets the reader know
which film the image is from and the film that is being reviewed, often this is
only necessary for the images that are not blatantly related to the film or for
films that are not being advertised on all forms of media.
Underneath the bold, white title there is a slogan or remark
made about the film. In the case of this magazine review of Sherlock Holmes: a
game of shadows it says ‘the fabulous baker street boys’ which is reference to
the main characters home in the film. The text for this will also be white but
in a smaller font and is not bold.
Then there is the main body of text that makes up the actual
film review which will give some details about the plot, the characters
performance and review how effective the general storyline is. At the end of
this review there is a small piece of text used for ‘extra’s’ which is a form
of advertisement as it details any bonuses that come with the DVD such as the
director’s cut, unseen footage or bloopers depending on the genre.
After this the writer of the review will have their name in
bold underneath the text and then give the film a rating out of 5 stars and do
the same for the extras.
Underneath the review there is a quote, it is unreferenced
so its origin would either be from the writer of the article or from an
audience member that has seen a preview of the film. It will compare the film
to something else so that the audience has a reference point of what the film
will be like. For example in the review of Sherlock Holmes it says “lots of
escaping from traps, like MacGyver with sharp tailoring.” This gives people
something to compare the film to because people recognised MacGyver as a
popular television series and can relate the two main characters together with
the comment about “sharp tailoring” used to reference the different time
period.
Finally Empire use specific characters to do a 5 step piece,
in this case they have used the villain and done 5 steps to make a great
villain which then allows the reader to get to know more about the main cast as
they have not been talked about in depth during the main review. This part of
the review is also written in a navy blue with the background to it being a
yellow long rectangular shape.
Tuesday, 20 December 2016
Role allocation
Role allocation:
Director: Joshua Stanley
I will be in charge of directing the short film and
therefore the camera angles used as I will be in charge of the camera person
but it is also my job to control the dramatic aspects of the film and use my artistic
take on the script to help better the film. I will also have a say in the
productions locations and any designs integral to the set while also having to
choose the cast.
Camera Person: Daniel Brown
Their job is to control the camera and move it when
necessary in scenes that require a pan or for the camera to be hand held. They
must also listen to the directors instructions and follow them accordingly.
Writer: Alessandro Cappuccio
As the writer they are in charge of creating the narrative
for the film and creating the dialect for each character in this case the film
is a comedy short film so they will have to create an element of amusement for
the audience.
Editors: Alessandro Cappuccio and Joshua Stanley
This job requires us to put the film into sequence to create
the narrative and add the effects to the green screen which will be used in the
film. This requires the green to be removed from the background of the image
and replaced with an image fitting with the film. It also means we have to control
the volume of any sound and add any sound that may need to be improved based on
the initial filming. Filters may also need to be added based on lighting or for
visual effects on each scene.
Lead Actor: Alessandro Cappuccio
The lead role is the character that the story/narrative is
generally based on, in this case it is an American student who has difficulty
adjusting to life in England.
Supporting Actor: Joshua Stanley
This role is smaller than the lead role but is important and
the supporting actor generally appears on print artefacts with the lead actor,
examples of films may be Sherlock Holmes or Star Wars.
Monday, 19 December 2016
production schedule
Production
Schedule:
Date: Friday 13th January 2017
Location: Sixth form, class C07 with green screen set up
Scenes to be filmed:
Scene 1, Austin introducing himself.
Scene 5, Austin reacts to watching a football (soccer)
match.
Scene 9, Austin doesn’t take well to English food and
reminisces about pop tarts.
Scene 12, Austin cannot comprehend (some) British
terminology.
Scene 14, Austin has an epiphany and realises England isn’t
quite so bad.
Required cast: Alessandro Cappuccio.
Camera person: Joshua Stanley.
Director: Joshua Stanley.
Duration of filming: 09:00 – 10:30 AM (1 hour 30 minutes).
Date: Monday 16th January 2017
Location: 39 Suffolk way, Tamworth
Scenes to be filmed:
Scene 2, Austin finds his way to Josh’s house.
Scene 3, Josh greets Austin at the door and invites him
inside.
Scene 4, Austin realises that he is watching soccer and not
American football.
Required cast: Alessandro Cappuccio, Joshua Stanley.
Camera persons: Joshua Stanley, Alessandro Cappuccio.
Director: Joshua Stanley.
Duration of filming: 16:00 – 15:00 (1 hour).
Date: Wednesday 18th January 2017
Location: 39 Suffolk way, Tamworth
Scenes to be filmed:
Scene 6, Austin finds out about some English food.
Scene 7, Josh makes Austin some crumpets.
Scene 8, Austin tries his first crumpet.
Scene 10, Austin opens his own food instead.
Scene 11, Confusion as the pair disagree the difference
between chips and crisps.
Scene 13, Austin finds out that he can legally drink alcohol
in England at the age of 18.
Scene 15, Austin overreacts to the super bowl 50.
Required cast: Alessandro Cappuccio, Joshua Stanley.
Camera persons: Joshua Stanley, Alessandro Cappuccio.
Director: Joshua Stanley.
Duration of filming: 15:00 – 17:00 (2 hours).
Sunday, 18 December 2016
Casting
Casting:
Character: Austin – Played by Alessandro Cappuccio
Props: The costume is anything that a teenager would ordinarily
wear and there are three props required. The first is a packet of beef jerky as
it will be used as part of Austin’s lunch that he brings with him in case he
doesn’t like any British food. The second prop is pop tarts, these will be used
in the green screen sequence as part of Austin’s dream of food from home and
they will be thrown to him as if his mind is giving them to him. The last is a
phone, which is used to show how he gets to Josh’s house which is the main
scene.
Character: Josh – Played by Joshua Stanley
Props: The costume is the same for Josh as it is for Austin
as they are both teenagers in their free time, although Josh will need to have
a number of props and similarly to Austin they are to do with food and drink as
they create a lot of conflict between the two cultures. Josh will need
crumpets, chips and crisps which are all to be used as they are either
different to what they have in America or they are called something different
which again will be used to create conflict. The other prop is beer again
because the restrictions are different in the UK compared to the US. However
should the actors be under 18 then there would be an adult present, however if
both actors are over 18 no adult will be required.
Friday, 16 December 2016
December Feedback
A proficient risk assessment and digital
storyboards
Analysis of existing texts is sound and
uses terminology accurately showing proficient ability to analyse texts
Discussion of contingency plans due to unforeseen
obstacles are discussed showing flexibility and a need to adapt. The creative
journey could be expanded upon especially now that you are coming into the
editing stage.
You are working at level 2 but are capable
of moving into level 3 showing some signs of proficiency.
Targets
- Be realistic and change plans so that you can film as soon as possible
- Edit the footage
- Discuss the target audience in detail to get the higher grade using all the theories and put in screenshots.
- Storyboards are digital and sometimes limit you to the scene rather than the shot. Drawn storyboards will be more accurate.
- Try and make the script follow conventions.
- Production schedules and any other planning to get into level 3
- Use screenshots and images to present the web-log effectively. At the moment it looks like copy and paste of word documents. Spend some time on presentation.
- Analysis of print artefacts.
Friday, 9 December 2016
Risk Assessment
Risk Assessment:
A risk assessment is used to identify and reduce risks while filming a media product, for ours we had a wide range of risks because we were using electrical technology as well as filming off site and using food in the video so we had to consider how all of these elements can be a hazard.
By making this risk assessment it reduces the chances of coming into contact with any risks and shows how we will deal with the potential risks.
A risk assessment is used to identify and reduce risks while filming a media product, for ours we had a wide range of risks because we were using electrical technology as well as filming off site and using food in the video so we had to consider how all of these elements can be a hazard.
By making this risk assessment it reduces the chances of coming into contact with any risks and shows how we will deal with the potential risks.
|
Hazard:
|
Location of risk:
|
Risk severity:
(1-5)
|
Risk likelihood:
(1-5)
|
Overall risk:
(S x L)
|
Actions taken to control risk:
|
Severity after precautions:
|
Likelihood after precautions:
|
Overall risk after precautions:
|
|
Wires from lighting equipment become a tripping hazard.
|
School premises: Green screen room.
|
2
|
2
|
4
|
Any wires will be taped down to the floor with high
visibility gaffer tape.
|
1
|
1
|
1
|
|
By filming outdoors the camera needs to be kept dry as the
electrical current can’t mix with water.
|
Off site:
At home in the garden.
|
4
|
3
|
12
|
Only film when there is no rain or cover the camera with a
waterproof layer, keep drinks away from camera.
|
2
|
2
|
4
|
|
Transport to Birmingham for filming can cause stress in a
case of evacuation.
|
Off site:
Using the train to travel to Aston.
|
2
|
2
|
4
|
We will stay in close proximity to each other as we
evacuate any transport and will follow any instructions given by on site
staff.
|
1
|
2
|
2
|
|
Using food in our production can cause allergies and food
poisoning.
|
Off site:
At home and in Aston
|
4
|
2
|
8
|
Check each person’s allergies before filming and follow
any cooking instructions as well as checking expiration dates.
|
2
|
1
|
2
|
Contingency Plan
Contingency plan:
In the plan for the short film we have decided to film part
of short film at a football venue, Villa Park, however before filming I have
called the club to confirm their filming regulations as due to circumstances in
the past, stewards at the venue are now extremely careful of what people can
bring into the stadium and what you can do there. For example I know videoing
the whole game or streaming it online is prohibited. Due to this I have called
to check whether or not we can film, if there are only certain areas we can
film in and what time the stadium will open to the public because if we do film
there we want to be there as early as possible so that there are fewer fans
there, this will reduce the noise pollution that the camera will pick up.
In the case that we are not allowed to film at the ground we
have planned to alter the narrative to not attend a football match but watch a
live match on television instead. In preparation for this possibility I have
recorded a previously aired match ready for use if needed. The only differences
would be location and potentially some of the culture clashes that the scenes
are based around. An example of this is there is a scene where I am eating a
pie, which isn’t common in America but is generic at a football stadium as a
meal. Therefore if we do not attend the match we will change it for a different
food clash in American culture, the most obvious to use is a mix up in
vocabulary and have the different terms for chips shown.
Sunday, 4 December 2016
Final proposal
I have decided that I am going to make a short film for my production and as my partner for this production is American it will be based on the cultural differences that are faced when moving to a new country. Due to this the working title for my production will be Culture Clash.
As the production will be a short film it should be shown at a film festival such as the UK film festival as it can then compete in categories for best British short film as well as the category for best student film. However if it were to be aired afterwards on television then it would suit a niche channel such as E4 as it is targeting a teenage and adolescent audience.
This brings me onto my next point of the target audience, because through my target audience research on yougov.co.uk I compared audience profiling's from existing television series that are similar to our short film idea. I used 'modern family', 'the office' and 'the office' US version. I used these three television series because they are comedies with an element of interview as the characters talk directly to the camera so it fits with the idea of what our film will be. When I looked at the age of viewers of the series it was mostly watched by teenagers, in secondary school, sixth form and university as well as adolescents (age 20 to 30). They also live in the south, north west and midlands in England as well as London. My target audience would fit with the idea of being explorers as they tend to live in large cities and would be drawn to a television series based on new experiences and therefore that is why I have targeted this young, liberal age group as my main target audience.
The genre for my short film will be comedy but with elements of a documentary, it may be classified as a mockumentary because there are times when the character will directly speak to the camera as if it were an interview despite it representing their subconscious mind.
The narrative for the film will be linear as it will follow a day in the life of the main character step by step as they change due to the experiences they have of their culture. However the narrative does skip to the dream sequences where the characters mind takes control but the ideas of their mind are fitting with the narrative so overall the narrative will be linear.
As the production will be a short film it should be shown at a film festival such as the UK film festival as it can then compete in categories for best British short film as well as the category for best student film. However if it were to be aired afterwards on television then it would suit a niche channel such as E4 as it is targeting a teenage and adolescent audience.
This brings me onto my next point of the target audience, because through my target audience research on yougov.co.uk I compared audience profiling's from existing television series that are similar to our short film idea. I used 'modern family', 'the office' and 'the office' US version. I used these three television series because they are comedies with an element of interview as the characters talk directly to the camera so it fits with the idea of what our film will be. When I looked at the age of viewers of the series it was mostly watched by teenagers, in secondary school, sixth form and university as well as adolescents (age 20 to 30). They also live in the south, north west and midlands in England as well as London. My target audience would fit with the idea of being explorers as they tend to live in large cities and would be drawn to a television series based on new experiences and therefore that is why I have targeted this young, liberal age group as my main target audience.
The genre for my short film will be comedy but with elements of a documentary, it may be classified as a mockumentary because there are times when the character will directly speak to the camera as if it were an interview despite it representing their subconscious mind.
The narrative for the film will be linear as it will follow a day in the life of the main character step by step as they change due to the experiences they have of their culture. However the narrative does skip to the dream sequences where the characters mind takes control but the ideas of their mind are fitting with the narrative so overall the narrative will be linear.
Friday, 18 November 2016
Thursday, 10 November 2016
Target Audience: short film
Target Audiences:
In terms of our target audience we looked at the psychographics of our target audience and found that our short film was best suited to those categorised as explorers. They are defined as wanting to experience new culture and look at new frontiers as well as looking for an adventure. This fits with our film well because the storyline is an adventure for the main character to overcome a new culture so they will enjoy watching the challenges the main character will face.
Explorers as a general demographic are younger, mainly students. This therefore covers teenagers in secondary school, sixth form and then young adults at university. As well as this other young adults fit to this psychographic so based on this we consider that 20-30 year olds fit the demographic of young adults as well.
In terms of UK classification some young adults may fit the category of A04, those who are 20-30, ambitious and renting expensive apartments in highly commutable areas of major cities. Other groups that may fit into the adventurer category would be students at university so the people that would fit this fall into the mosaic UK classification as rental hubs, classified as O65 and O66 who are those who mix in the community as students and graduate students still living in the area or students living in halls at university or a high density location close to the university.
I also used You-Gov to find out the demographics of people who watch similar television programmes to my short film. Due to the fact my short film is similar to television programmes such as ‘Modern Family’ I used the You-Gov data on this programme to determine my audiences demographic.
In terms of ‘Modern Family’ the most popular locations for viewers are London, the south coast, the Midlands and the North West. If I look at that more closely it shows that the general viewers are from more heavily populated cities, the Midlands has Birmingham and the north west has both Liverpool and Manchester. When this is looked at more closely this then fits with our idea that our film will suit students as these areas mentioned all have a number of universities covering the area so they are areas that are heavily populated by 18-24 year olds. In terms of class it is more preferable for class ABC1 but despite this it is only marginally more popular with these classes as it is with C2DE so there is not a massive class divide on our genre so it is more likely to appeal to a wider demographic of class.
Based on this data I feel that my main target audience will be 18-24 year olds because it tends to be young adults and students that want to explore the world and therefore will be more interested in the culture classes our characters experience in the short film. More evidence to show this is the fact many university students now decide to take a gap year either before or after university which highlights that young students fall into the category of explorers.
Friday, 4 November 2016
Reformatted short film script
Short Film Script:
FADE IN:
INT: LANDAU FORTE SIXTH FORM - MAIN ENTRANCE - MORNING
ON VIDEO: The main character, AUSTIN, is new to the sixth
form as well as the country as he has just moved from America and meets RICHARD
in his first week.
AUSTIN walks towards the first person he sees
AUSTIN Hi, sorry, could you
show me where the math
department is?
RICHARD Yes sure, it’s just
down the end of the corridor.
AUSTIN Thanks, I’m AUSTIN by the
way, I’m new.
RICHARD I’m RICHARD. You don’t
sound like you’re from
here, are you American?
RICHARD examines the foreign student from head to toe as
Daniel enters the scene but remains quiet
AUSTIN Yes, I’m still just
getting used to everything.
RICHARD Yeah, the accent gives it
away.
RICHARD turns to Daniel
RICHARD Hey, watch this.
RICHARD refers back to Austin
RICHARD I’m
actually going into Birmingham on the
weekend to the football match, you should come.
AUSTIN
Great, I love football!
RICHARD precedes to hand Austin his address written on a
small piece of paper
RICHARD All
right there’s my address then, just come round on Saturday morning
and we’ll get the train into the city.
FADE TO BLACK.
FADE IN
EXT. RICHARD’S HOUSE – EARLY MORNING
ON VIDEO: Extreme long shot establishes the environment
as Austin walks up to RICHARD’s door with his phone in his hand following
directions.
RICHARD Alright
mate, have you eaten yet?
AUSTIN
No not had chance to be honest
RICHARD
No worries we’ve got plenty. Have you
had
crumpets before?
Cut to talking head interview with Austin who carries a
confused look on his face
AUSTIN
What are crumpets, maybe it’s a type of cereal?
Cut back to real time
AUSTIN
You know what, I haven’t.
RICHARD Oh, well
trust me they’re good
AUSTIN
Ok then I’ll give them a go
AUSTIN bites into a crumpet with a repulsive face and
nodding to hide dislike
Cut back to talking head interview
AUSTIN
Crumpets? Who needs crumpets when you have Pop Tarts?
Cut back to real time
AUSTIN
They’re not too bad.
RICHARD Well come
on, eat up. Otherwise we’ll miss the train.
FADE OUT
FADE IN
INT: VILLA PARK – TRINITY ROAD STAND – AFTERNOON
Scene Three: AUSTIN and RICHARD arrive at the football
stadium in the afternoon and get some lunch before going to the stands.
Establishing shot of Villa Park before cutting to inside
the ground.
AUSTIN
So what do you normally do before the game them?
RICHARD Normally
just have a couple of drinks and eat a Balti pie.
AUSTIN
A what sorry?
RICHARD Just wait
there.
RICHARD walks away
FADE TO BLACK
FADE IN:
RICHARD This is what
I’m on about.
AUSTIN stares blankly at the pie
Cut to talking head interview
AUSTIN
Curry? In a pie? Honestly the
British go too far sometimes. I would kill for a corndog
right now.
Cut back to real time
RICHARD Do you want one
then?
AUSTIN No,
no I’m good, I’m still full from breakfast actually.
RICHARD takes a sip of beer before acknowledging AUSTIN.
RICHARD Ok, if you want
anything let me know.
AUSTIN’s jaw drops and he is speechless
RICHARD see’s this and reacts accordingly.
RICHARD What?
AUSTIN Dude
your underage you can’t drink that. What if someone see’s
RICHARD Oh of course its
21 to drink in America, it’s ok its 18 over here.
Cut to talking head interview
AUSTIN This
place is starting to grow on me (nods head in approval). I guess the British
have some sense after all.
Cut back to real time
AUSTIN Oh
ok then, so who is your favourite quarterback?
RICHARD What?
Shall we go up to the stands then?
AUSTIN Yes
might as well.
AUSTIN walks out of the bathroom and up the stairs where
he realises he is at a football match rather than an American
football match.
Cut to talking head interview
AUSTIN
Seriously. I mean seriously it’s not
football it’s soccer so call it soccer. Still it could have
been worse, it could have been a cricket match.
Fade out to black
EXT. RICHARD’S HOUSE – BACK GARDEN – NIGHT
Scene Four: As its bonfire night AUSTIN decides to join
RICHARD in what he thinks will be fireworks, similar to the fourth of July but
is in fact mistaken when he sees a bonfire being set and no fireworks in sight.
RICHARD Oh I forgot to
say, its bonfire night today, it’s a bit of a big tradition here, your welcome
to stay for a bit if you like.
AUSTIN Ok,
what do you do on bonfire night?
RICHARD It’s a bit
similar to the Fourth of July with all the fireworks but we have big bonfires
as well.
AUSTIN Sounds good then
Both walk into the garden where there is fire burning away
Cut to talking head interview
AUSTIN Ok
the fireworks might not be as good as at home but the big fires and
marshmallows I can get used to. In fact this place is starting to grow on me
(nods head)
Fade out to black. End of film.
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