Initial target audience: music video

Target Audience: Music video The target audience of my music video is going to be teenagers and young adults aged between 18 and 21 because this video should have an influence on them more so than the older generation. At the ages specified young people are more vulnerable as they have important life choices to make at that stage in their lives and the idea of my music video is to steer them away from a life as a criminal by showing the dark consequences of that world that up until now the youth of today have been sheltered from. It may have some relevance to an older generation as they may see it as something to reinforce the upbringing of their children and therefore teach them about how to protect and steer their children in the right direction. The dark theme of this video would make it unsuitable for young children under the age of 11 as the video will show some violence as a deterrent but to children under this age that connotation may not be understood properly.